As the craft beverage scene continues to evolve, brewery owners across the U.S. are embracing change and creativity in how they serve their ever-curious clientele. From hard seltzers and botanical infusions to THC-based concoctions, the modern brewery has become much more than just a haven for hopheads. But for those looking for a more traditional pick-me-up, there’s one timeless option that’s surprisingly underutilized: coffee.
Yes, the good ol’ cup of joe.
Adding a coffee program—especially craft espresso—to your brewery might just be the underrated side hustle your taproom needs. With minimal investment, it offers a smart and efficient way to grow revenue, boost daytime traffic, and enhance your brand's presence in the community.
Why Coffee Makes Sense
For established breweries looking to increase operational efficiency and maximize use of existing space, a thoughtfully integrated coffee program can provide real bang for your buck. If you already have a taproom, a service counter, and steady off-peak downtime, then you’ve got the basic ingredients. Add a commercial-grade espresso machine and a small menu of easy-to-execute food items, and suddenly your brewery becomes a multi-functional gathering place—morning, noon, and night.
This setup especially benefits breweries in neighborhoods lacking a solid coffee option, near commuter routes, or in destination spots with regular tourist traffic. Why not invite guests to start their day with you, not just end it?
What You’ll Need
At the heart of any coffee program is quality gear and great beans. A modern espresso machine and grinder can transform a corner of your bar into a legit café setup. Look for local roasters to partner with—it keeps things fresh, community-focused, and consistent with the craft ethos.
You don’t need to go full barista overnight, either. Stick to the basics: drip coffee, cold brew, and espresso-based drinks like lattes and cappuccinos. These can be scaled with minimal training and provide great profit margins.
The Food Factor
To round out the experience and increase ticket size, a small breakfast menu is an easy add-on. Think quick-serve, not full kitchen. With a TurboChef oven or panini press—which many breweries already have—you can pump out hot items without bogging down your team. Consider:
Breakfast sandwiches (prepped in advance, warmed to order)
Mini quiches or egg bites
Warm pastries or muffins
Seasonal items like spiced scones or cold brew affogatos
Pair any of these with a fresh latte and you’ve got a whole new reason for locals to swing by, even before noon.
Beyond the Morning Rush
A coffee program isn’t just for early risers. It creates an approachable entry point for customers who may not drink alcohol and opens the door to alternative events—think morning yoga, business meetups, or weekend brunches. It also keeps your staff engaged and your space productive beyond the typical beer-drinking hours.
Final Pour
Craft breweries are community hubs, and the best ones know how to keep adapting. By introducing craft coffee to your taproom, you're not just adding a new product—you’re opening your doors to an entirely new rhythm of the day and a new group of loyal fans.
So go ahead: fire up that espresso machine, dial in your first roast, and start brewing more than just beer.
